It’s also true for professional swimmer Jay Litherland, our brand ambassador who took the reins at one of our recent community events for kids and parents in Los Angeles.
Over two days, nearly 200 elementary school kids and middle schoolers, along with their parents, got to enjoy activities, giveaways and games. Kids and parents from numerous local swimming communities had a wonderful opportunity to interact with other like-minded locals in our swim meet.
Pocari Sweat proudly hosted a booth to share our knowledge and guide parents and kids on hydration and of course, give out some sweet merch - not to mention the big raffle prize of getting an autograph and photo opportunity with our brand ambassador Jay.
It was two days of fun and games but with lots of learning! Our itinerary included swimming lessons with Jay himself where he taught different strokes and drills, and offered valuable advice and feedback to participants. Locals also enjoyed a talk on the importance of hydration from Jay’s swimming coach and enjoyed the chance to have some more photos taken together.
Getting the chance to meet with communities and engage with parents and children alike on the incredible physical benefits of hydration and exercise is something we don’t take for granted. It made us so happy to hear how much the kids enjoyed Pocari Sweat as well as parents asking where they could buy our science-backed hydration drink. We’re working to inspire the next generation to look after themselves from the inside out, and we’re thrilled to have Jay on the ride with us.